Management background: Head of Integrated Marketing & Consumer Strategy / Head of Marketing & Digital
Industrial experience: Tobacco / Beverages
Functional competencies: Marketing / Media / Digital / Portfolio / Consumer Experience / Customer Care / Research / Sales
Maximum employees managed: 120+
Companies: Global international / Mid-size / Start-up
Considered development directions: Head of Marketing & Digital / Head of Business Development / General Manager
Region: CIS, Europe, Middle East, USA, Remote
Professional Experience:
- Leadership and Operational Excellence: Managed multi-country operations with a team of 120 professionals, optimizing resource allocation, improving operational efficiency, and driving financial performance. Known for a collaborative leadership style that nurtures talent and achieves strategic marketing and business goals.
- Driving Brand Growth and Market Leadership: Spearheaded transformative marketing campaigns, making companies brands #1 within assigned regions with significant increases in market share, brand awareness, and consumer loyalty. Featured in Forbes for marketing insights that influenced industry trends and best practices.
- Innovative Digital and Consumer Experience Strategies: Led the integration of data-driven strategies and predictive models to enhance consumer experience and drive brand growth. Launched a groundbreaking digital campaign that seamlessly blended offline and online user experiences, optimizing digital UX and resulting in channel indicators growth. Developed and launched a brand digital ecosystem on Telegram, significantly improving CRM metrics and digital sales.
Education:
- Bachelor's Degree in Financial Economics, Peoples' Friendship University of Russia (2011)
- Commercial Skills Elevation, (2021-2022)
- Leadership Capabilities Growth, (2023-2024)
- AI Application in Marketing and Finance, University of Pennsylvania (Certificate expected by end of 2024)
Key Competencies:
- Revenue Growth
- Financial Management
- Team Leadership
- Product Lifecycle Management
- Customer Experience
- Strategic Marketing
- Brand Management
- Digital Marketing
- Public Relations
- Market Research & Insights
Positions considered:
Head of Marketing & Digital / Head of Business Development / General Manager
Revenue expectations: from 15 000 USD / gross / monthly + bonus
Special points:
Location – Kazakhstan. Ready for relocation and remote work. Fluency in Russian and English.
Код кандидата: 17O